SOUR FIGS is an emerging designer label based in London, dedicated to creating an ageless, powerful, and versatile fashion world.
Established with a vision to inspire strength and confidence, SOUR FIGS believes in an aesthetic redefined by the individual. The brand's distinctive design approach challenges conventional notions of femininity and masculinity, fragility and strength, tradition and modernism.
These contrasts form the core of SOUR FIGS' culture and fuel its visually stunning and intense designs. Each collection showcases meticulous attention to detail, an emphasis on silhouette, and creative use of materials and fabrics. SOUR FIGS pieces are crafted to be timeless, focusing on how the individual feels rather than fleeting trends.
