In search of ideas – How do fashion designers find inspiration?
Each of the clothes hanging in our wardrobes today started with inspiration in the minds of designers. Perhaps an airy skirt or a light linen shirt is someone's memory of a sunny holiday at the seaside. Or maybe a beautiful, embroidered vest that attracted your attention in a shop window started from an appreciation for distant eastern culture? In any case, let’s have a look at the ways that independent designers get inspired.
Many designers admit that their ideas are influenced by films. For some, these are classic films bringing them inspirations and artsy, experimental cinema for others. In 2019, the collection Floral Fantasy was released by the emerging brand AAMOGH. Garments included in the collection have been inspired by the 2015 film 'The Danish Girl' directed by Tom Hooper.
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Hollywood cinema inspired Zeynep Gürsoy to name her designer accessories brand after a timeless classic, ‘Gone with the Wind’. Tara plantation, the home of Scarlett O'Hara, became a cultural symbol of finding female strength. The motivational story impressed Zeynep and caused her to name her brand Tara Folks, hoping for it to become a source of empowerment for modern women finding their determination.
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A British designer brand JEMIMASARA creates FOR people and BECAUSE of people. Drawing inspiration from cultural phenomena regarding mental health and human sexuality, this contemporary fashion label comes up with ideas for clothes celebrating people and their unique experiences. JEMIMASARA is highly inspired by well-being issues and encourages people to explore this topic.
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Nature has always been a source of inspiration for people from the art world. Fashion as a creative industry is no exception. Designers often find inspiration in nature and in recent years, this topic extended to ecology as well. Ukrainian sustainable brand DZHUS created a collection inspired by the importance of recycling. Summer/Spring 2021 collection ECOPACK is a tribute to nature facing ecological difficulties.
Listed inspirations are only a small part of things encouraging designers to continually create new collections. The enormous diversity of the world, nature and people is an almost limitless source of new ideas.